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Marketing Strategy Proposal
Karas, Andrea ; Sládková,, Jitka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of the current situation of the company Studyline s. r .o. and the innovation proposal, which is the realization of the language school in Brno. The aim of the thesis is to design a functional marketing strategy that will be applicable in real terms as early as 2018. The thesis also includes a thorough analysis of the internal and external environment, which is summarized by SWOT analysis. The work also evaluates the project's risks, thorough monitoring of the competition, and, in the final stage, marketing strategies for language schools, including the prediction of future developments.
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Analysis of Donald J. Trump's twitter campaign during 2016 US presidential election
Neumahr, Martin ; Klvaňa, Tomáš (advisor) ; Fiřtová, Magdalena (referee)
In the first part of the thesis, I will generally introduce marketing to the meaning of US candidates or their electoral teams in the US presidential election in 2016, describe the negative campaign in political marketing, and explain how important part of the US presidential election was Twitter. The second part of the thesis aims to analyze the campaign of the Republican Party candidate in more detail. On a sample of 1458 twitter posts, I will examine whether and how Donald Trump used a negative campaign against his rival candidate Hillary Clinton and also to assess the extent to which his false claims had changed over his campaign in three specific topics. The thesis examines the period from the nomination congress on 18 July 2016 to 8 November 2016, when the US presidential elections were held. At the end of my work, I will try to answer the research questions.
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Marketing Strategy Proposal
Karas, Andrea ; Sládková,, Jitka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of the current situation of the company Studyline s. r .o. and the innovation proposal, which is the realization of the language school in Brno. The aim of the thesis is to design a functional marketing strategy that will be applicable in real terms as early as 2018. The thesis also includes a thorough analysis of the internal and external environment, which is summarized by SWOT analysis. The work also evaluates the project's risks, thorough monitoring of the competition, and, in the final stage, marketing strategies for language schools, including the prediction of future developments.
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Affiliate Marketing in the Czech Republic
Kuchárik, Michal ; Lohr, Václav (advisor) ; Zdeněk, Zdeněk (referee)
This diploma thesis treats of affiliate marketing in the Czech Republic and is divided up into two parts.The first, the theoretical one, is about explaining of affiliate marketing in general, historical milestones of affiliate marketing, affiliate networks, affiliate programs, but also about online and offline marketing and other affiliate marketing related terms. The own part of work includes a survey results researching awareness of affiliate marketing among respondents and their perceiving of online advertising, then SWOT matrixs identifying of strenghts, weaknesses, opportunities and threats of affiliate marketing as for merchants as for partners. At least but not last there are explored affiliate softwares for smaller merchants and also costs of affiliate marketing in the first year and consequently reviewed and eventually selected the best possible option for czech market.
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Vplyvy online a offline marketing na spotřebitelské chování v telekomunikačním průmyslu Spojených arabských emirátech
Makovská, Simona ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The master thesis is concerned with the impact of online and offline marketing. These effects are researched in the conditions of United Arab Emirates and its telecommunication industry. The goal of the thesis is to identify the effects of offline and online marketing tools on consumer behavior in the UAE telecommunication industry. The main added value of the thesis is brought through primary research that was conducted on the sample of 100 respondents living in the UAE. The results show the increasing importance of online marketing tools and stress the significance of synergic effects of implementing adequate online and offline marketing tools.
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